Content Repurposing: Why It Matters and How to Master It
“You’re not being repetitive, you’re using content you and your teams have purposely created, giving it new life, and ensuring that all segments of your audience can gain value from what you have to offer.” - Flori Needle. Creating fresh marketing content that...
How to Implement Personalized SMS Marketing!
"The SMS marketing industry will be worth $12.6 billion by 2025 with a CAGR of 20.3% over six years." - Luisa Zhou. As the consumer trend toward personalized messaging continues to evolve, SMS marketing has become an increasingly important part of business...
How to Implement Employee Burnout Prevention Training
"77% of respondents say they have experienced employee burnout at their current job, with more than half citing more than one occurrence." - (Source: Deloitte's Marketplace Burnout Survey.) The World Health Organization describes Workplace Burnout as a...
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Is it Time to Incorporate My Small Business?
Are you a small business owner wondering if it's time to incorporate your business? Consider your business’s current circumstances: Is your business demonstrating financial stability with consistent revenue and profitability over $100,000 per year? Do you want...
Podcast Marketing: What Value Does it Offer Retail Businesses?
“Podcasts have exploded onto the media scene over the last few years and their popularity continues to rise. From news to business to celebrity life to true crime, the categories of podcasts are endless.” - Chelsea Sassara. Podcast marketing continues to gain...
Why Conscientious Employees Are Highly Sought After
"Conscientiousness is the most potent, non-cognitive predictor of workplace performance," - Michael Wilmot, University of Toronto. Studies consistently show that conscientious employees are highly sought after as they tend to enhance workplace productivity, exhibit...
How to Conduct Personal Self-Audits
“The point of the audit is not to see every missed step; it’s to find any kind of trend you can work to resolve,” - Teri Weber, Spring Consulting Group. Personal Self-audits serve as practical tools for self-improvement and professional performance...
Leadership Styles: What is Rotating Leadership?
“Rotating leadership encourages team members to share the burden of responsibility, and it helps to create an environment where everyone feels responsible for the team's success.” - Dr. Rodney King, Ph.D. Rotating leadership is a dynamic and inclusive style of...
Practical Retail Strategies to Ease the Affordability Crisis
"The challenges for retailers are stark: somehow they must navigate this tricky consumer landscape, supporting their customers and staff through it, while also facing increased costs and squeezed margins themselves." (Source: Retail Week) The affordability crisis of...
Enhance Customer Experience with Positive Positioning Training
“Positive positioning is positively delivering a message and in such a way that minimizes a negative reaction.” - Myra Golden When dealing with customers in today's socially complex customer service (CX) environment, positive positioning is a powerful tool to elevate...
How to Use Slogans to Enhance Retail Branding Strategies
"The most enduring brand slogans are often short, catchy, and easy to remember. Much like a song chorus that gets stuck in your head, it needs to have a rhythm or sound that rolls off the tongue and is instantly recognizable." - Nikki Gilliland. Slogans play a...