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We’ve launched a new feature – shift premiums. These can be used to pay an employee an extra amount or hours per shift. For example, if an employee works the night shift and gets paid an extra $100, you can assign that to their role. Or if an employee has to travel and is paid an extra hour travel time for JUST a specific role, you can add that.
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10 Lead Generating Strategies for Small Business
- Email Campaigns
The quality of leads generated through emails is higher than any other marketing channel. With the right strategy and practices, emails can turn out to be your ideal lead generating tool. But these campaigns need to be well thought out. Consider these best practices for email campaigns:
- Keep content precise. You won’t keep their attention for long
- Use catchy subject lines. There’s a lot of clutter to break through.
- Keep you email list up to date. This ensures you are still reaching the right recipient – a potential customer.
- Set automated campaigns. Makes it much simpler to stay in touch.
- Link your emails to landing pages. If the point is to drive traffic to your site, then link your email with a landing page that matches the theme, visuals, content, and headlines of the email.
- Mention clear call to action. Use a CTA button for the reader to reach out to you to express their interest in your offering.
- Have a great website
Your website is often the first point of contact for a potential client and your company. It needs to impress by combining smart design with speed and efficiency. But don’t build a website just for the sake of it. Make sure it quickly and concisely answers the who, what, where and why about your company. No matter how much content it makes sense to have on your site, make sure it is all compelling and valuable. Don’t waste your visitor’s time with fluff. Think carefully about what it is you want visitors to do on your site and then craft the main call to action (CTA). For example, if you are trying to beef up your email list, the CTA might sign up for your newsletter. If you are going for sales, the CTA might be to check out a product page.
- Apply basic SEO
Perform basic search engine optimization (SEO) across your website’s pages with descriptive title tags and optimize each page with a compelling meta description to inspire click-throughs from search engine results. Make sure you use and optimize your free Google My Business Directory listing as well as other local business directories, such as Yelp, Merchant Circle, Citysearch, and others.
- Create an incentive-based referral system
Ask your existing email subscribers to refer others. When a friend or a relative suggests a brand, people tend to be far more trusting. Taking advantage of loyal subscribers who know your business in and out, you can grow your email subscribers list and leads count as a whole. One would assume that they would only be referring people they feel will be interested in your business. Don’t forget to incentivize your customer for the referral. You can offer a small discount or a voucher in return for their reference. Provide some encouragement for the energy and time your subscribers might spend on promoting your email list.
- Use video
YouTube is the second largest search engine in the world. With over 1.9 billion users and one billion hours watched daily, it’s almost certain that your customers are active there. By telling your stories you’re creating a personal, one-to-one connection with your customers. There are several approaches you can take to video marketing including:
- Showing what you do. Detailed videos about your products and services.
- Introducing yourself and your brand. These videos sit well on your home page.
- To educate. Establish yourself as a thought leader. Show your expertise in your industry and other trending topics.
- Let your customers speak for you. Video testimonials are very effective. Or make the customers the stars and tell their stories.
- Be active on social media
Find out what platforms your customers are using and meet them there, sharing content as much as possible. Interact with prospects in an informative – and entertaining – manner. Consider establishing relationships with influencers, who can help bring attention to your company as a trusted third-party voice. You might also want to look at investing in paid social media marketing that’s fairly inexpensive and generally goes further than organic posts, which typically only reach a handful of followers. Facebook and Instagram allow you to target very specific audiences with their paid ad solutions, as well as retarget audiences who have interacted with your business before.
- Publish a blog
A blog can feature articles, videos, podcasts, infographics, galleries, or any combination. Do some research. Find out what your customers’ pain points are, their challenges, then come up with topics that help them solve their problems. The point is to create content that provides the answers to their questions. In doing so, you establish yourself as an expert voice and thought leader in your industry. Be sure to learn and apply the SEO techniques that will improve your search rankings. A consistently good blog can move you significantly higher in search results.
- Guest post on relevant websites
Offer your expertise, for free, to online publishers in the form of guest posts, always being sure to include links in your articles to useful resources on your website. Also apply this strategy to local print publications, remembering to include a mention of your website.
- Podcast advertising to niche audiences
Podcasts have become super-popular over the last couple of years. And content creators need advertisers. Many podcasts have very specific topics that attract very specific audiences. So, you can identify the podcasts that best speak to your target audience and focus your lead generation strategy there—working with the podcast to run your ads and drive customers to your website or store. Advertising on this medium gives you lots of bang for your advertising buck. Probably much more than a traditional radio ad.
- Know what is working
Setup a Google Analytics account and gather data from it regularly so you can see who visits, where they came from, what pages they spend time with and how they interact with those pages. Use this information to develop and customize your promotional and content strategies. Do more of what’s driving traffic and less of what isn’t.
Go to Time Card & Payroll
Go to Push Reports
Find the report and click DELETE
7 Attributes of a Great Small Business Leader
- Have a strong vision and communicate it effectively
A strong vision is essential to good leadership. It should inspire your team to achieve greater things, and your customers to want to work with you. Your vision must be communicated properly and often in order to impact others. As a leader, you need to ensure that everyone – your team, customers, vendors, etc. – know what you expect, what to expect of you, what you stand for, and what you care about.
- Lead by example
Good leaders always lead by example. Chances are, as a small business owner, your business is your passion and you like spending time in the trenches anyway. Your employees see how you work and how you communicate every day. They notice how you handle conflict and other issues. You are a role model for your employees. You cannot have one set of standards for them, but actively display the opposite standards in how you conduct yourself. To build trust, you must hold yourself accountable as you would hold your employees accountable.
When you own your own business, when it’s “your baby”, it’s natural to want to do everything yourself. The truth is you cannot and should not try to do it all on your own. A good leader knows when to delegate responsibilities. After all, you have hired people you trust so you’re not losing control, you’re transferring it to a capable employee with the requisite skills to get the job done. This not only frees up your time to concentrate on other aspects of the business, it’s also a good way to motivate and build the self-esteem of your employees.
- Make time for personal development
Not many leaders, or people in general, possess all the attributes of great leadership. But, while it could be argued that many of these attributes are inherent in great leaders, it is also true that they can be learned. Take the time for self examination. Accept that there are aspects of leadership that you may not possess. Couple that with feedback from your employees, clients, partners, etc., and identify leadership qualities/areas where you could improve. I can almost guarantee you will find a seminar to help you improve.
- Make employees a priority. Recognize achievement
How you treat your employees can really affect the success of your business. If your team is unhappy, operations can suffer. On the other hand, keeping your staff happy and engaged makes them more likely to go that extra mile for your company and your clients. Successful business leaders understand this and make their staff a priority. This involves getting to know each individual and their strengths, listening to their ideas, offering them opportunities for professional growth and training and recognizing their efforts. Recognition of a job well done goes a long way to motivate employees and help them to feel valued. Sometimes a simple “Thank you” or a short note expressing your appreciation is all it takes to motivate employees and help them to feel connected to the success of the business. Celebrating accomplishments encourages employees to continue improving.
- Communicate. Communicate. Communicate
There’s no point in a great plan if you don’t communicate it effectively. You might have an outstanding vision but it won’t inspire anyone if poorly communicated. Ineffective communication is one of the mistakes made by many leaders, and it can be devastating to a company’s performance. You must communicate clearly and consistently when assigning tasks to ensure everyone is on the same page and working towards the same results. You must provide meaningful, constructive feedback to let employees know what is required to be successful and your expectations for their performance. Remember that communication is a two-way street. Effective leaders are also good listeners. They welcome feedback and ideas from their employees. This gives employees a sense of being valued by the company and builds trust, motivation, teamwork and loyalty.
- Build leadership trust
Trust is a key factor in effective leadership. It takes time to earn the trust of your employees, but it can be lost in the blink of an eye. Once lost, it can be very difficult to rebuild. So, as a leader, you must make a conscious effort each day to create and maintain an environment of trust. This means walking the talk, keeping your promises and holding yourself accountable – honestly and consistently.
We’ve launched a new dashboard widget to show the number of employees on duty, on break, etc. The number represents the number of employees for each status.