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    10 Step Guide to Conducting Employee Surveys


    “The way your employees feel is the way your customers will feel. And if your employees don’t feel valued, neither will your customers.” – Sybil F. Stershic.

    Employee surveys play a crucial role in understanding and improving various aspects of the workforce, such as morale, engagement, performance, and satisfaction. By conducting these surveys, companies gain valuable insights to determine areas for enhancement, make data-driven decisions, foster better communication, and demonstrate their commitment to employee well-being.

    This article explores the purpose and benefits of employee surveys and provides a practical 10-step process for successfully administering them. By following these steps, organizations can effectively leverage employee feedback to enhance HR strategies, boost organizational performance, and create a workplace environment where employees feel valued and empowered.

    What is an Employee Survey?

    An employee survey is a questionnaire that evaluates morale, engagement, performance, and satisfaction. It is a tool companies use to gauge workforce productivity and motivation.

    What is the Purpose of an Employee Survey?

    Employee surveys provide valuable feedback from employees to help implement changes that improve employee working conditions. Additionally, surveys help human resources departments design workforce management strategies and plan initiatives that increase employee engagement and retention, which leads to better business outcomes.

    Why is Conducting Employee Surveys Valuable?

    Employee surveys gather a wide variety of valuable workforce management insights. For example, surveys:

    • Identify areas for improvement.
    • Assess employee satisfaction and engagement.
    • Guide HR decision-making based on data
    • Improve communication within the organization.
    • Demonstrate managerial care for employees.
    • Drive cultural change
    • Inform recruitment efforts
    • Contribute to better mental health in the workplace. 

    “To win in the marketplace, you must first win in the workplace.” – Doug Conant. 

    What are the benefits of employee surveys?

    Here are the top 5 benefits of employee surveys:

      1. Employee surveys increase employee satisfaction by identifying areas of improvement and implementing necessary changes.
      2. Surveys make employees happier by addressing their concerns and creating a positive work environment.
      3. Employee surveys contribute to higher employee well-being by uncovering and addressing well-being issues.
      4. Surveys help improve employee retention by identifying factors that lead to disengagement and taking proactive measures to address them.
      5. Employee surveys foster trust, open communication, and empathy by allowing employees to be heard and contribute their opinions. 

    “Your number one customers are your people. Look after employees first and then customers last.” – Ian Hutchinson.

    10-Step Process for Administering Employee Surveys

    The following employee survey process is designed to encourage individual participation and gather actionable information used in decision-making:

      1. Define survey goals and objectives.
      2. Choose the appropriate survey type.
      3. Design a clear and concise questionnaire.
      4. Determine the frequency of the survey.
      5. Ensure anonymity to encourage honest responses.
      6. Select a reliable online survey tool.
      7. Pretest the survey with a small group.
      8. Communicate the survey purpose and instructions to participants.
      9. Distribute the survey and follow up to increase participation.
      10. Collect and analyze survey responses, generate a summary report, and develop an action plan.

    By following these ten steps, organizations can effectively conduct employee surveys, gather valuable insights, and take the required steps to improve HR strategy and organizational performance. 

    “Employees who believe that management is concerned about them as a whole person – not just an employee – are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.” – Anne M. Mulcahy.

    Employee surveys provide a valuable opportunity for employers to capture important information from their workforce to help inform decision-makers. Moreover, surveys can be used to measure job satisfaction, identify areas of improvement in the workplace, and recognize employee successes or implement change initiatives. The 10-step process outlined in this article offers a solid framework that organizations can follow when designing and administering surveys. Lastly, employee surveys represent an essential step for organizations looking to create a culture of inclusion and engagement in which employees feel comfortable and empowered.

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