“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” Jeff Bezos, CEO at Amazon.com
You’re missing out if you’re not using hashtags to market your business. Hashtags are a great way to get your business in front of a wider audience and create engagement with potential and current customers.
There’s never been a better time to put some relevant hashtags in your social media posts. Whether it’s LinkedIn, Facebook, Twitter, or Instagram, hashtags play an essential role in connecting potential customers with your business.
This blog will show you how to take advantage of hashtag marketing and see the results for yourself. Keep reading to find out more!
What is a Hashtag?
A hashtag is a keyword or phrase preceded by a hash symbol (#). Hashtags are used within social media posts to connect them to interested audiences. For instance, people interested in a topic or specific content can find it when conducting keyword or hashtag searches on their platform of choice.
How does a Hashtag work?
Hashtags attract attention to your content and encourage interaction. For example, a hashtag used with a post, article, story, or image on a social media platform helps people interested in particular content or topic find what they are searching for.
Note: Hashtags are widely used on Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok.
Can hashtags be used across platforms?
Hashtags are usable across social media platforms, promoting content consistency for the target audience. Also, hashtags are a good vehicle for building a solid multi-platform social media campaign by drawing interest in a business, product, event or brand through blogs, videos, articles, tweets, images, pictures etc.
How can you create a Hashtag?
To create a hashtag, add the hashtag symbol ‘#’ before the word or phrase (without punctuation or spaces); it’s simple. For small businesses and social media influencers, hashtags provide a way to increase awareness regarding brand identity, campaigns, products, events, or news.
For example:
Christmas2022 + # = #christmas2022
Small business startup + # = #smallbusinessstartup
Happy New Year 2023 + # = #happynewyear2023
TimeWellScheduled + # = #TimeWellScheduled
Be sure to follow our content on LinkedIn at #TimeWellScheduled
Top three Hashtags by social media platform:
- Instagram hashtags: #love #instagood #fashion
- Facebook hashtags: #photography #facebooklive #memes.
- YouTube hashtags: #youtubeislife #subscriber #youtubeguru
- Linkedin hashtags: #India #Innovation #Management
Here are some tips from successful Hashtag marketers:
- Keep it brief but Unique
- Appeal to an emotion
- Make it topic-based
- Make it specific
- Link the Hashtag to your brand, product, or business
- Make it Conversational.
- Make it Memorable.
- Check for spelling and understandability
- Make Sure No One Else is Using your Hashtag.
Avoid using hyper-popular tags such as #photography, #management, or a trending keyword when creating a hashtag. Chances are, popular hashtags are saturated, making it difficult to reach your intended audience. Instead, choose hashtags specific to your business, content, or the solution you are promoting.
Why are hashtags important?
Hashtags are a critical part of social media marketing. A witty hashtag that resonates with your target audience will spread, and your content has the potential to reach large groups of people.
- 82% of marketers leverage hashtags as part of their Instagram strategy. (Hubspot, 2022)
- 85% of marketers have a documented hashtag strategy for Instagram.
- 81% of marketers say using hashtags has been somewhat effective for their Instagram strategy.
Having one central Hashtag is more effective than having several. Once you have decided on a hashtag that represents what you are promoting, use it with every post and platform linked to your business, product, service, event or brand.
Here are examples of popular brands that have created successful Hashtags
- #PutACanOnIt—Red Bull.
- #ShareaCoke—Coca-Cola.
- #TweetFromTheSeat—Charmin.
- #OreoHorrorStories—Oreo.
- #WantAnR8—Audi.
- #NationalFriedChickenDay—KFC.
- #CollegeIn5Words—Denny’s Diner.
What is a social media influencer?
Social media influencers are a vital part of the multimedia information network. An influencer has established credibility in a specific topic area and has access to a large audience. As a result, they can persuade their followers to act on their recommendations.
Influencers can inform their audience of new products, trends, events, or news. The difference between influencers and traditional advertisers is that information comes from a single individual who has developed credibility and the trust of their following. In short, influencer marketing is in many ways similar to word-of-mouth marketing.
What can you learn from social media influencers?
Influencers use Instagram hashtags, for instance, to promote their goods and services in particular locations such as countries, cities, popular sites, events or settings. Hashtags allow (Instagram) algorithms to organize content intended for the target audience.
Learn about new trends from influencers
Influencers are often the first to know about new trends and use relevant hashtags to communicate them. Following the top influencers in your area of interest is a good idea. These influencers can provide insights into what the competition is doing and the hashtags they are using. Take hints from top influencer content and hashtags and design your marketing strategy accordingly.
- Lele Pons. 44M followers.
- nusr_et. 35.6M followers.
- Dan Bilzerian. 32.4M followers.
- Amanda Cerny. 24.8M followers.
- Zach King. 24.3M followers.
Final notes on Hashtags
- Hashtags won’t work if you use spaces, punctuation, or symbols.
- Ensure your social media accounts are public; otherwise, the hashtagged content will be limited to your current following.
- Effective hashtags tend to be relatively short and easy to recall.
- Use relevant and specific hashtags. If it is too broad, it will be hard to find and not used by other social media users/followers.
- Limit the number of hashtags you use, or they may be mistaken for spam.
Hashtags are a great way to connect with like-minded people and can be used for just about anything. Unfortunately, hashtags are one of those quirky social media features that can be difficult to grasp and use. However, once you get the hang of how they work, the results will pour in.
So, what are you waiting for? It’s time to start hashtagging! By using the right hashtags in your social media posts, you’ll be able to reach a wider audience and create engagement with potential and current customers. And the best part is, it’s easy to do! Just follow the tips we’ve provided in this blog post and see the results for yourself.
Thank you for reading our article!
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