To-Do Traps: Why Lists Lead to Delays
“Ditch the to-do list. I'll bet you half the tasks on there have been there for six months--or more. If you really want to get it done, put it in your calendar. If it's not in there, it wasn't as important as you thought in the first place.” - Kevin Kruse. (Source:...
Guide to Ethics in Social Media Marketing
"Deceiving customers to achieve financial gain is ethically wrong. On the other hand, establishing trust through honest interactions is an ethical gain, and is more likely to lead you to financial gain as well." - Michael White. Ethical marketing practices are...
How Effective Are Flyers in the 2020s?
"Flyers are marketing material that your customers can touch and keep. They offer a fantastic opportunity to provide value to recipients in a way that online ads don't. If you take the time to create a beautiful and memorable flyer, there's a better chance that...
Should I Avoid Multitasking? Why?
“According to neuroscientists, our brains aren’t built to do more than one thing at a time. And when we try to multitask, we damage our brains in ways that negatively affect our well-being, mental performance and productivity.” - Mayo Oshin. Multitasking...
How to Build Customer Trust in Retail
“Trust blossoms when companies prioritize it, develop strategies to build it, track metrics that can show them when and where to change course and then consistently apply those learnings over not just days and weeks but years and decades.” - Hayden Harrison. ...
What Are The Different Types of Shopping Behavior?
The more brand builders understand about the thought processes, emotions, environmental and motivational factors that influence buying decisions, the better positioned they are to influence those decisions. - Stephen Houraghan. In order to increase sales and...
What is Employee Risk-Taking in Organizations?
"The biggest risk is not taking any risk. In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks." - Mark Zuckerberg. The concept of employee risk-taking stands out as a catalyst for innovation and progress, yet it...
What is Employee-Centric Leadership? Why is it Trending?
“Employees who strongly feel connected to their organization’s culture are 3.7 times more likely to be engaged at work, 68% less likely to feel burned out and 55% less likely to seek another job.” - Gallup Research. Grounded in the belief that the welfare of...
Why Does HR Need A Strategic Vision?
“A vision is the embodiment of our hopes and dreams in a particular area; the picture of what has not yet happened, but what the future may hold. In business, having a clear vision is absolutely critical. It is an extremely powerful tool to achieve the results you...
Digital Marketing: What Makes A Good Call-to-Action (CTA)?
“A good call to action isn’t just a witty way to end advertisements — it can entice potential customers to continue down your sales funnel.” - Marisa Sanfilippo. A compelling Call-To-Action (CTA) is the important constituent of a message that bridges the gap between...
Content Repurposing: Why It Matters and How to Master It
“You’re not being repetitive, you’re using content you and your teams have purposely created, giving it new life, and ensuring that all segments of your audience can gain value from what you have to offer.” - Flori Needle. Creating fresh marketing content that...
How to Implement Personalized SMS Marketing!
"The SMS marketing industry will be worth $12.6 billion by 2025 with a CAGR of 20.3% over six years." - Luisa Zhou. As the consumer trend toward personalized messaging continues to evolve, SMS marketing has become an increasingly important part of business...